Benxi Steel's innovative direct supply model successfully connects with Haier's supply chain.

Recently, Benxi Steel Plate Marketing Center's South China Regional Company actively responded to user needs and innovated its business cooperation model, successfully promoting Benxi Steel's home appliance plate products into Haier's supply system through a new "steel mill direct supply, cutting, and distribution" model. This marks a significant step forward for Benxi Steel in deepening cooperation with end customers and expanding high-value-added services. 

As a major end-user of Benxi Steel's cold-rolled home appliance products, Haier Group's Jinling Electric Appliances Co., Ltd. has maintained stable product demand for a long time. Since the beginning of this year, Haier Group has strategically adjusted its procurement model, requiring plate supply to shift from being handled by traders to being directly handled by the steel mill for cutting, cutting, and full-process distribution. This shift has placed new demands on Benxi Steel's supply system, system integration, payment management, and price settlement, especially in the integrated plate processing and distribution service, posing a real challenge to the operational capabilities of Benxi Steel's South China Regional Company.

Faced with the challenges brought by the new model, Benxi Steel Plate Marketing Center's South China Regional Company responded swiftly, establishing a dedicated team and proactively engaging in multiple rounds of communication with Haier and Jinling Electric Appliances to fully integrate key aspects such as procurement, processing, logistics, and information systems. During the business trial phase, the company successively organized and completed production, processing, and distribution tests of 30 tons of trial material. Based on the test results, it systematically formulated a phased supply switchover plan, successfully completing the entire switchover between July and September of this year, achieving continuous and stable direct supply to the customer.

This successful connection between Benxi Steel and Haier Group for direct supply not only enhances Benxi Steel's overall competitiveness and service responsiveness in the South China home appliance steel market but also lays a solid foundation for deeper supply chain collaboration and technological cooperation with Haier Group and other leading home appliance companies. This move further reflects Benxi Steel's "customer-centric" business philosophy and demonstrates the steel company's proactive exploration of transforming into a materials service provider.